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Author Archives: Sesame Workshop

January 28, 2014

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Celebrating the Lunar New Year

By Sesame Workshop


China is celebrating the Lunar New Year at the end of January, and Sesame Workshop is excited to celebrate too! That’s why we teamed up with China’s CCTV Children’s Channel to help produce 10 short segments called “Let’s Celebrate New Year!” to encourage children learn more about special traditions and customs, and hear legendary stories.

Each segment stars the Muppets from Sesame Street’s Big Bird Looks at the World, the Chinese version of Sesame Street, and a host from one of the many popular CCTV children’s programs. Together with Elmo and Lily, the host explains things like why dumplings are eaten at New Year’s, why it’s customary to wear red, and why it’s significant that 2014 is the Year of the Horse.  The segments will air on CCTV throughout January and February.

Sesame Workshop and CCTV had a thirty-year history of working together. In 1983, we collaborated to produce Big Bird in China, which was the first time a Sesame Street Muppet traveled to China. Now, decades later, we’re getting together, again, as we continue to educate and inspire the children of China.

To learn more about all the ways Sesame Workshop helps children in China reach their full potential, click here.

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October 30, 2013

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Beloved Sesame Street Characters to Promote Fresh Fruit and Vegetable Consumption to Kids

By Sesame Workshop


Sesame Workshop and Produce Marketing Association joined the Partnership for a Healthier America to help make healthier choices easier for families

WASHINGTON, DC—First Lady Michelle Obama today announced that Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making those healthy choices a little easier for parents and families to make.

The agreement allows PMA’s community of growers, suppliers and retailers to take advantage of the strength and influence of the Sesame Street brand without a licensing fee, using characters like Big Bird, Elmo and Abby Cadabby to help deliver messages about fresh fruits and vegetables. Sesame Street characters may be on produce in stores as early as mid-2014.

“Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle,” said First Lady Michelle Obama today. “Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips. That’s what this new collaboration between Sesame Workshop and the Produce Marketing Association is all about – showing our kids that healthy food can be fun and that fruits and vegetables don’t just make us feel good, they taste good too.

In her remarks, the First Lady referenced a recent study published in the Archives of Pediatrics and Adolescent Medicine conducted by researchers at Cornell University. Researchers gave kids a choice between eating an apple, a cookie, or both and the vast majority of the kids chose the cookies. But when the researchers put Elmo stickers on the apples and let the kids choose again, nearly double the number of kids went for the apple.

“It’s no secret that many parents have a hard time getting kids excited about eating their fruits and vegetables,” said PHA CEO Lawrence A. Soler. “Today’s commitment helps all of us promote increased fruit and vegetable consumption, and gives parents and families a powerful, positive tool to help kids get excited about eating healthier foods.”

PHA works with the private sector and PHA Honorary Chair First Lady Michelle Obama to broker meaningful private sector commitments to ending the childhood obesity epidemic.

As part of its commitment to PHA, Sesame Workshop will:

  • Work with PMA to enable PMA and its community of growers, suppliers and retailers to utilize the strength and influence of the Sesame Street brand and characters to deliver a message of encouragement for young children and their families to eat more fresh fruits and vegetables;
  • Provide a license to PMA free of charge for two years following launch of the program to make approved uses of the Sesame Street Muppet characters and elements of Sesame Workshop’s Healthy Habits for Life initiative when used to promote fresh fruit and vegetable consumption;
  • Enable PMA, through the license agreement, to provide access to, and oversee use of the Sesame Workshop assets by the PMA community; and,
  • Create a “produce promotion toolkit” and style guide to facilitate use of the Sesame Workshop assets in promotional activities. 

“Sesame Workshop has long been committed to the health and well-being of children through our longstanding Healthy Habits for Life initiative—since 2004, we have been integrating messages about healthy food choices and exercise into Sesame Street, the television program, in our community outreach and on our other off-air activities,” said H. Melvin Ming, President and CEO, Sesame Workshop.  “We are proud to work with the Produce Marketing Association and Partnership for a Healthier America to continue this important work.”

PMA will:

  • Review all requests by its growers, suppliers and retailers for Sesame Workshop assets for use in the promotion of fresh fruits and vegetables and permit use only on eligible products and according to the terms of the license agreement between Sesame Workshop and PMA;
  • Provide assistance and widely promote the opportunity to participate in the Sesame Workshop licensing program; and
  • Share with PHA the results over a two-year period from the Performance Start Date, with metrics including number of products given Sesame Workshop assets through the program, number of companies participating and estimated sales impact.

“One of the key challenges we face is competing for share of mind and share of plate,” said Jan DeLyser, vice president of marketing for the California Avocado Commission and immediate past chairman of PMA’s board of directors. “Other food marketers – companies who have seemingly endless budgets enabling them to position and sell their products, especially to kids – are steep competition. As a parent whose kids grew up with the Sesame Street characters, I’m thrilled to be a part of a program that will give the produce industry additional marketing opportunities for our naturally healthful products. The power of the Sesame Street brand is undeniable, especially given the trust parents have in it.”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.

Media contacts:

Elly Spinweber, PHA
202.864.6053, news@ahealthieramerica.org

Meg Miller, PMA
302.607.2131, mmiller@pma.com

Beatrice Chow, Sesame Workshop
212.875.6586

rostitaandelmo

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October 30, 2013

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Remembering Jerry Nelson

By Sesame Workshop


An original work of art by Carroll Spinney. Carroll plays the iconic Sesame Street characters Big Bird and Oscar the Grouch

Jerry Nelson, best known as the puppeteer of the iconic Count von Count, Herry Monster, Fat Blue, the Amazing Mumford and many more was a beloved member of the Sesame Street family for over 40 years. In a testament to the lasting impact his humor and talent made on the Sesame Street cast and crew, cast members Emilio Delgado and Sonia Manzano and puppeteer Fran Brill graciously offered remembrances of Jerry’s life and work. In addition puppeteer Carroll Spinney, best known for his work as Big Bird and Oscar the Grouch, drew an original work of art commemorating some of Jerry’s most famous characters.

On Thursday, Oct. 31, Sesame Street will honor his memory by airing a special Count Von Count episode. We hope you will tune in and celebrate the life and work of a man who holds a special place in the hearts of the entire Sesame Street family.  Read More

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October 24, 2013

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Vote for Elmo’s Halloween Costume!

By Sesame Workshop


Halloween is fast approaching, and Elmo is so excited! But he can’t decide what to dress up as! Can you help? He’s narrowed it down to three choices — a cowboy, a pizza-loving astronaut, and a circus clown. Vote below for your favorite!

Cowboy Elmo

Astronaut Elmo

Circus Elmo

online poll by Opinion Stage

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September 20, 2013

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Oops.

By Sesame Workshop


From September 13th to 15th, we intended to run a special three-day sale in the iTunes App Store. “Intended” is the operative word there, because we made a mistake somehow. Everything went wrong, Sesame Street Muppet chickens went crazy, Telly lost his triangle, Cookie Monster ran out of cookies, and most importantly, the three day sale only lasted two days. The Count is very upset with us — he really wanted to count to three! (ah ha ha).

So to make it up to him (and all of you who thought you were getting discounted stuff, but weren’t), tomorrow, Saturday September 21st, we’re running a one-day, line-wide, Sesame Street app sale! Click here to open the iTunes App Store and see all of our apps!

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May 30, 2013

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Sesame Workshop’s 11th Annual Benefit Gala

By Sesame Workshop


George Stephanopoulos and Ali Wentworth hosted Sesame Workshop’s 11th Annual Benefit Gala celebrating the organization’s commitment to early childhood education. The event honored Susie Buffett, chair of The Sherwood Foundation, and Qualcomm’s chairman and CEO, Dr. Paul Jacobs, accepted the corporate leadership award. Photo credit: Clint Spaulding.

George Stephanopoulos and Ali Wentworth

Sesame Workshop founder, Joan Ganz Cooney, at the organization’s 11th Annual Benefit Gala celebrating its commitment to early childhood education. The event honored Susie Buffett, chair of The Sherwood Foundation, and Qualcomm’s chairman and CEO, Dr. Paul Jacobs, accepted the corporate leadership award. Photo credit: Clint Spaulding.

Sesame Street founder Joan Ganz Cooney

 

Dr. Paul E. Jacobs, chairman and CEO of Qualcomm, and his daughter, Jessica, attended Sesame Workshop’s 11th Annual Benefit Gala celebrating the organization’s commitment to early childhood education. The event honored Susie Buffett, chair of The Sherwood Foundation, and Qualcomm. Photo credit: Clint Spaulding.

Dr. Paul E. Jacobs and his daughter Jessica Jacobs

At Sesame Workshop’s 11th Annual Benefit Gala on Wednesday, we were proud to honor both an individual and an organization that champion the importance of early education and work to ensure young children from all walks of life are prepared for school.

Susie Buffett, Chairman of the Sherwood Foundation, received the Global Leadership Award for her commitment to increasing public awareness of the need to invest in educational resources for preschool children at all economic levels. Qualcomm Incorporated received the Corporate Leadership Award for its commitment to leveraging the power of mobile technology to educate children around the globe in new, impactful ways. The award was accepted by Dr. Paul E. Jacobs, Qualcomm’s Chairman and CEO.

Susie Buffett, chair of The Sherwood Foundation, was honored Sesame Workshop’s 11th Annual Benefit Gala celebrating the organization’s commitment to early childhood education. Photo Credit: Clint Spaulding.

Susie Buffett and Oscar.

To learn more about Susie Buffett and the Sherwood Foundation, click here. To learn more about Qualcomm and all the work they do to support the innovative edge of Sesame Workshop’s mission of global education, click here.

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Sesame Workshop Announces Partnership with Teaching Strategies

By Sesame Workshop


Today Sesame Workshop, the nonprofit educational organization behind Sesame Street, announced a multi-year partnership with Teaching Strategies, the educational company that publishes The Creative Curriculum and Teaching Strategies GOLD. The partnership will develop a series of educational offerings for the preschool classroom that utilizes Sesame Street’s proven content. Over the next five years, Sesame Workshop and Teaching Strategies will work together to develop new ways to educate young children both at home and in school.  Read More

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May 17, 2013

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Sesame’s Experts Present Proven Strategies to Help Children Through Divorce

By Sesame Workshop


Dr. JoAnne Pedro-Carroll and Lynn Chwatsky.

Divorce is one of the most common transitions young children experience today, with ultimately 40 percent of all children experiencing the divorce of their parents. Join Sesame Workshop’s Lynn Chwatsky, VP of Educational Outreach Initiatives and Partners, and clinical psychologist, child specialist, and author Dr. JoAnne Pedro-Carroll on May 20 at 9 a.m. as they discuss Sesame Street’s newest educational outreach initiative, Little Children, Big Challenges: Divorce. Learn how Sesame Street’s videos, storybook, caregiver guide, Sesame Street: Divorce app, and online resources can be used to help families with young children (ages 2–8) as they encounter the tough transitions that come with divorce and separation.

To watch a replay of the webinar, click here.

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April 19, 2013

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More Tragic Times, Helping Families Cope

By Sesame Workshop


Once again families are coping with how to explain tragic and scary news events to their children. These events shake our very foundation, as our sense of security erodes with each incident. In times such as these, it is important to reassure your child that you, their teachers, law enforcers, and members of their community are doing everything possible to keep them safe from harm. Children are resilient and can use coping strategies to help them deal with their fears. As a caregiver, you know your child best and can tailor your communication about these news events in an age-appropriate and sensitive manner.

Here are some tips to help you and your children cope with frightening events:

Providing Reassurance 

* As parents and caregivers, it is important to first calm your own fears before talking with your child. Children will first react to your level of fear and anxiety. To help you plan what you will say to your child, talk to friends, neighbors, and your child’s teacher to get their advice. Please take care of yourself by limiting your television viewing and seeking comfort from your family and community.

* Be available and provide physical comfort. In fearful times, children need to be reassured that their parents and caretakers have their family life under control and are comforted by having their loved ones physically close to them. This family time reassures them that they and the whole family are safe. Hugs and special comfort items also help them to cope with their fears.

* Try to keep a normal routine. Children will be less anxious if life is as stable and predictable as possible. To the degree possible, stick to your usual schedules and routines.

* Avoid watching television coverage. Older children who know what is happening are often traumatized by the ongoing news coverage. For the younger children, they may interpret the ongoing news coverage of an event to mean that it’s actually happening over and over and possibly occurring in their neighborhood.

* Listen and allow your child to ask questions. Create an atmosphere during together time with your child to allow him or her to freely express his or her thoughts and concerns. Once you have an idea of the source of fear or anxiety, you can have an open dialogue with your child.

Coping with Emotions 

* Help your child deal with frightening times by discussing activities you can do together to feel better (e.g. drawing pictures, writing letters, reading, playing games). Resilient children learn that although they might feel sad, angry, or anxious, these emotions will change. They will not always feel this way and there are things they can do to feel better.

* Children need to know that it’s okay to express their feelings in their way. Your child may want to talk about his or her emotions openly or may prefer drawing pictures, writing stories, or taking comfort by reading books, listening to music or playing games.

* Empowering your child with a sense of control of his or her life is also beneficial to coping with this situation. Involve your child in decision making about activities the family can do together, and for older children, discuss strategies for maintaining their activities while being mindful of their safety.

 

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April 18, 2013

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Erica Branch-Ridley Receives Multiethnic TV Leadership Award

By Sesame Workshop


Erica Branch-Ridley poses with her award.

Sesame Workshop is proud to announce that Erica Branch-Ridley, Vice President and Executive in Charge of Production of Sesame Learning is a member of the first-ever class of recipients of the Multiethnic TV Leadership Awards. The awards, which honored 11 television executives, celebrate the viability of the multiethnic television business. Ms. Branch-Ridley’s award was specifically for her work in the area of programming distribution and technology.

Erica Branch-Ridley is a cherished member of the Workshop community and the entire staff is excited to hear about her award.

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