Elmo is the man… err, monster these days! Headlines all across the nation are giving him credit for making apples more appealing. A new study published this month in the Archives of Pediatrics and Adolescent Medicine conducted by researchers at Cornell University found that children ages 8 to 11 were 65 percent more likely to add an apple to their lunch in their school cafeteria when Elmo stickers were placed on the apples compared to when the apples had no stickers. Sesame Workshop had no input or knowledge into this study until it came out in the press, but it reconfirms our own and others’ research on the power of beloved characters in influencing food choices and other behaviors.
Author Archives: Jennifer Kotler