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Author Archives: Graydon Gordian

March 28, 2013

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Sesame Workshop Launches Road Safety Campaign in Australia

By Graydon Gordian


Sesame Workshop is best known for our commitment to the mental and emotional development of children around the world. But we’re also committed to the physical safety of children. That’s why, as part of the U.N.’s Decade of Action for Road Safety, we’ve launched a new major road safety campaign in Australia.

Between 2006 and 2008, there were 6 deaths and 430 seriously injured pedestrians aged 0-14 in the province of Victoria alone. Driveway run-overs in the province resulted in the death of 14 children under the age of six and 73 serious injuries between January 2000 and September 2012.

Our campaign, spearheaded by Sesame Street’s Elmo and Grover, hopes to educate children, parents and teacher on simple road safety practices so in the future children’s lives can be saved. The campaign, created in partnership with Australian child safety advocates Kidsafe, the TAC, RACV and Holden, includes a storybook entitled Elmo Stays Safe: How Furry Little Monsters – and Children – Play Safely. The stories, games and activities in the book help encourage important safety tips like holding a parents hand while crossing the street, treating driveways like roads instead of safe play spaces and using correct restraints when traveling in a car. Additionally, a Community Service Announcement featuring Elmo and Grover is being broadcast on television and social media platforms and urges children and families to play in safe places away from driveways and roads.

To learn more about our efforts to encourage road safety, click here.

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March 19, 2013

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Sesame Workshop Partners with IICF to Support Literacy

By Graydon Gordian


Literacy. It’s been at the heart of Sesame Workshop’s mission since Sesame Street began airing in 1969. We’re continually spreading our message of laughter and learning to new countries and utilizing emerging technological platforms to educate American preschool children. All the while, literacy remains a central element of Sesame Worskhop’s curriculum, no matter where or how a child is seeing our educational material.

That’s why we’re excited to partner with the Insurance Industry Charitable Foundation whose National Early Childhood Education Initiative focuses on literacy for young children, particularly those in underserved communities around the U.S. The partnership will develop a program that provides children, parents, caregivers, and facilitators with tools to support young children’s development of essential literacy skills around rich conversations, reading, and writing. This program will provide rich and engaging opportunities for IICF Volunteers. Read More

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February 19, 2013

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Have Questions About Divorce?: Ask Sesame Street’s Abby Cadabby!

By Graydon Gordian


When going through a divorce or separation, parents and children have a lot of questions. Young children are often confused and parents are often uncertain of how to explain such a challenging transition. On top of that, if parents and children have questions, it’s not always clear where they should look for answers.

Luckily Sesame Street’s Abby Cadabby and her friend Rocio Galarza, Senior Director of Outreach and Content Design for Sesame Workshop, are here to help. On Wednesday, February 20, Abby and Rocio will be taking questions about divorce and separation from parents, children, friends and anyone who has questions about staying resilient while navigating a divorce or separation.

Email us at divorce@sesame.org and Abby and Rocio will record an answer to your question in a video segment that will be posted online next week. In addition to your question, please include your name, age (if you wish) and your hometown so we can give say hello if your question is picked. We will also write you back directly if Abby and Rocio have the opportunity to answer your question.

Let your friends, family and colleagues know too! Everyone is welcome to send in a question. We can’t wait to hear from you.

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February 07, 2013

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Sesame Street’s Science Books Come to Life in the Classroom

By Graydon Gordian


Teaching children about science, technology, engineering and mathematics, known as the STEM subjects, is an imperative we here at Sesame Street take seriously.  STEM is not just a major part of the television show’s curriculum; Sesame Workshop makes print books, e-books, and mobile apps aimed at teaching young children about STEM.

Teaching STEM is a passion of ours, which is why we approached Ridgefield Academy in Connecticut to see if any of their teachers wanted to use our book Simple Science Experiments with Elmo and Friends, published by Dover Publications, in the classroom. That’s when we were introduced to Jerry Nash, a science teacher a Ridgefield who saw a way to take this teaching opportunity a step further.

He had his eighth grade students at Ridgefield Academy film the first graders who conducted the experiments. Then he had a group of third and fifth graders do a voice-over for an instructional science video he made. We were blown away by the time and effort Mr. Nash put into bringing Simple Science Experiments with Elmo and Friends to life. We wanted to feature a few clips from the video (see above) in the hopes that teachers and parents might be inspired to think about new ways they can make science fun and relevant for young children.

If you would like to learn more about Ridgefield Academy and the great educational work they do, click here. If you want to get a copy of Simple Science Experiments with Elmo and Friends, click here. And Mr. Nash wanted to let you know if you have any questions about his approach to teaching science, you can reach him here.

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January 24, 2013

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Afghan Version of Sesame Street Sparks Children’s Imagination

By Graydon Gordian


Afghan children in Herat province listen to Baghch-e-Simsim with their mothers.

While Sesame Workshop is best known for the educational television programs we produce both in the United States and around the world, we believe many forms of technology, both old and new, can be an effective way of bringing learning and laughter to children. That’s why an accompanying radio production has been a big part of the success of Baghch-e-Simsim, the Afghan version of Sesame Street. In Afghanistan many households don’t have television; the radio broadcast allows us to ensure that lessons about literacy, numeracy and cultural understanding reach as many children in the country as possible. Read More

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January 09, 2013

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Sesame Workshop and Qualcomm Announce Mobile Technology Collaboration

By Graydon Gordian



It began with television. Sesame Workshop co-founder Joan Ganz Cooney looked at the television and realized we could be utilizing this powerful, evolving form of technology to educate children. 43 years later a willingness to use technology in groundbreaking ways remains a major reason why Sesame Workshop is an effective educational organization.

With that legacy of innovation in mind, we are proud to announce a new collaboration with Qualcomm centered on researching and developing new ways to educate children using mobile devices and applications. By bringing together Qualcomm’s cutting-edge mobile technologies and Sesame Workshop’s expertise in educating young children, Qualcomm and Sesame hope once again to revolutionize early childhood education. Read More

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Sesamstrasse Celebrates 40th Anniversary

By Graydon Gordian


In January 1973 the children of Germany turned on their televisions and were introduced to the lovable Muppets of Sesamstrasse. 40 years later, we’re proud to celebrate the fact that Sesame Workshop’s longest continuously running co-production is still on the air. On Monday at a press conference in Hamburg, Germany, Sesame Workshop CEO Mel Ming and Lutz Marmor, CEO of German television and public radio broadcasters NDR and ARD, along with beloved Sesame Street and Sesamstrasse characters Bert, Ernie and Cookie Monster, celebrated the tremendous achievement.

Congratulations to the entire Sesamstrasse team for making young children in Germany laugh and learn for the last 40 years.

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January 08, 2013

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Sesame Workshop and CA Technologies Partner to Support STEM Education

By Graydon Gordian


CA Technologies Chief Marketing Officer Andrew Wittman and Super Grover 2.0

Students in the United States are falling behind their peers globally in the subjects of science, technology, engineering and math, known as STEM. That is why Sesame Workshop and CA Technologies, a leading IT management solutions company, have partnered to encourage young children to focus on STEM learning even before they reach kindergarten. Read More

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January 02, 2013

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Happy New Year from Sesame

By Graydon Gordian


Sesame Workshop wishes you a Happy New Year! We are excited for another year filled with laughter and learning on Sesame Street and around the world.

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New National Children’s Museum Includes Sesame-themed Section

By Graydon Gordian


Photo Credit: Adam Kissick

On Friday, December 14, the National Children’s Museum at National Harbor in Maryland opened its doors for the first time, and Sesame Workshop was happy to be a part of it. The 3-and-under section of the museum is Sesame Street­-themed, and includes hands-on activities and interactions with Sesame Street’s characters, such as Big Bird, who greets the incoming children. The museum is the first congressionally designated museum focused exclusively on children.

The Museum’s exhibits, programs and outreach activities focus on six core content areas: the arts; civic engagement; the environment; global citizenship; health and well-being; and play. The National Children’s Museum’s mission is to inspire children to care about and improve the world. In addition to the Sesame-themed 3-and-under section, the Our World section, which centers on the museum’s encouragement of global citizenship, includes an interactive table about all of Sesame Workshop’s international productions.

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