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Author Archives: Graydon Gordian

Sesame Street Takes Part in the 86th Annual Macy’s Thanksgiving Day Parade

By Graydon Gordian


On Thursday the 86th annual Macy’s Thanksgiving Day parade will work its way through the streets of Manhattan. Millions of people will line the parade route. Millions more will be watching at home. And for the 38th year in a row, they’ll see Big Bird, Cookie Monster and countless other beloved Muppets making their way down the avenues on Sesame Street’s parade float. Read More

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November 14, 2012

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Veterans Group IAVA Honors Sesame Founder Joan Ganz Cooney

By Graydon Gordian


Sesame Workshop Founder Joan Ganz Cooney and her husband Peter Peterson

On Tuesday night the Iraq and Afghanistan Veterans of America (IAVA) hosted their sixth annual Heroes Gala, and Sesame Workshop co-founder Joan Ganz Cooney and her husband, Chairman Emeritus of the Council on Foreign Relations Peter G. Peterson, were honored at the event. Mrs. Ganz Cooney received the IAVA’s 2012 Civilian Service Award in recognition of all the work Sesame Workshop does to help military families, but in particular Sesame’s Talk, Listen, Connect outreach initiative, which focuses on providing military parents with the tools they need to discuss complex issues like deployment, relocation, injury and the loss of a parent with their children.

“Many parents don’t have the right words to help explain to their child what happens when they must go away, how to reassure their children when they return from service injured, or worst of all, when a parent dies,” Mrs. Ganz Cooney said while accepting the award. “But with the right language, support, and the help of the Muppets, we are able to help.  Since its launch, our Talk, Listen, Connect initiative has grown to reach virtually every U.S. military family with young children.”

Mrs. Ganz Cooney went on to thank the IAVA, saying, “It makes it all the more meaningful to receive this honor from an organization that is working every day to advocate for and support our veterans and their families.”

To learn more about the Talk, Listen, Connect initiative, click here. To get a firsthand look at the resources and tools we provide for military families, visit Military Families Near and Far.

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November 09, 2012

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In Celebration of Veterans Day, Sesame Workshop Gives a Special Present

By Graydon Gordian


On Sunday over 20,000 people will march down New York City’s 5th Avenue in celebration of and appreciation for our nation’s veterans, and Sesame Workshop is proud to stand alongside them. The annual New York City Veterans Day Parade, the largest in the country, has been just one part of the many ways Americans show our thanks to our veterans and their families for 93 years.

This year, Sesame Workshop did a little something extra to say thank you: Associate Design Director of Special Projects Louis Henry Mitchell created the above painting as a special way of saying thank you to all the men and women who either currently or once served in our nation’s military and their families. On Thursday Mitchell and other members of the Sesame Workshop team presented it to the United War Veterans Council, which puts on the Veterans Day Parade. Read More

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November 08, 2012

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Sesame Workshop Helps Support and Reassure in the Wake of Sandy

By Graydon Gordian


After Hurricane Sandy struck, Sesame Workshop sprang into action. Elmo took to the airwaves to calm children and help them understand the disorder surrounding them. We used our social media outlets to make sure as many affected families as possible were aware of the resources and tools offered by our hurricane outreach kit. And this Friday we’re airing a very special episode of Sesame Street. Read More

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October 26, 2012

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Sesame and UnitedHealthcare Partner to Prevent Lead Poisoning

By Graydon Gordian


According to the Center for Disease Control and Prevention, childhood lead poisoning is considered the most preventable environmental disease among young children, and yet it is one of the most common environmental health problems for American children under the age of six. That’s why UnitedHealthcare and Sesame Workshop partnered to provide parents with helpful prevention information, encourage lead testing and share tips to help families stay healthy. Read More

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September 25, 2012

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Sesame Joins U.N. Secretary General’s Every Woman Every Child Movement

By Graydon Gordian


U.N. Secretary General Ban Ki-Moon, Sesame Workshop CEO Melvin H. Ming and Takalani Sesame's Kami

Throughout Latin America, Africa and Asia there are numerous health risks that threaten women and children. Diarrhea, pneumonia, malnutrition and obesity extend across borders and impact millions. That’s why we are reaffirming and deepening our commitment to the United Nation Secretary General’s Every Woman Every Child movement. The movement aims to mobilize and intensify global efforts to improve the health of women and children around the world.

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September 18, 2012

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Kinect Sesame Street TV Brings Educational Content to 2-Way Television

By Graydon Gordian


Since the 1980s Sesame Workshop has been working to provide children ways to not just watch but genuinely interact with our educational content. Over the years VHS and CD-ROM games offered limited interactivity, but nothing approaches what the Workshop and Microsoft have partnered to create.

Starting today “Kinect Sesame Street TV,” a groundbreaking 2-way television, Xbox-based experience that has plenty of educational potential, is now available for purchase. Read More

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Congratulations to the Growing Hope Against Hunger Team on Their Emmy!

By Graydon Gordian


Congratulations to the Sesame Workshop team for receiving an Emmy for Growing Hope Against Hunger, a special focusing on the invisible crisis of food insecurity in the United States. Food insecurity is a difficult issue for parents and children to discuss, and Growing Hope Against Hunger sought to present personal stories about food insecure families that would help raise awareness about hunger as well strategies that have helped these families grow stronger and more secure. Congratulations to Executive Producer Carol-Lynn Parente, Supervising Producer Melissa Dino, Senior Producer Mason Rather and Producer Kevin Clash.

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September 13, 2012

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Elmo, Cookie Monster and the Rest of the Gang Take in a Baseball Game

By Graydon Gordian


On Wednesday Elmo, Grover, Rosita, Cookie Monster, and Katie, a Muppet created especially for Sesame Street‘s USO tour, stopped by an Arizona Diamondbacks game in Phoenix. Elmo even got to throw out the first pitch. Check out the photos from their trip to the ballgame.

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September 12, 2012

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Sesame and MeeGenius Partner to Bring Children’s Books to Digital Platforms

By Graydon Gordian



A few years ago, Wandy Hoh was at home, playing with her three young daughters, when she noticed something.

“It was very obvious that the things they were most interested in were various gadgets and computers,” she said. But she felt that there weren’t enough children’s books available digitally. Instead of waiting for them to come along, Hoh took the initiative and in 2010 founded MeeGenius, of which she now serves as CEO.

Two years later, MeeGenius and Sesame Workshop are happy to announce that we’ve formed a partnership that will bring six Sesame Street e-book titles to web, iOS and Android platforms. Beginning today with Celebrate School: First Day, the new titles will debut every Wednesday throughout the month of September.

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