December 08, 2014

By Robert Knezevic

Sesame Workshop at the Mubadala Business Forum

Last month, I was invited to speak about Sesame Street’s work around the world at the Mubadala Business Forum, where 300 international industry leaders attended.  Mubadala is the primary sponsor of our Abu Dhabi based joint-venture, Bidaya Media, an organization dedicated to bringing Arabic educational TV programs to young children and their families in the region.  Bidaya’s inaugural project is Iftah Ya Simsim, the Arabic version of the award-winning children’s series Sesame Street.  Targeted to children ages 4-6, Iftah Ya Simsim is being locally produced to cater to the needs, culture, traditions, and will launch in 2015.

The talk was a big hit  and received a great reception.  I wanted to share it with you – it’s the Sesame story I like to tell!

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