May 15, 2013

By Graydon Gordian

Encouraging Financial Literacy at a Young Age

On Tuesday, Dr. Jeanette Betancourt, Sesame Workshop’s Senior Vice President, Outreach and Educational Practices, had the opportunity to participate in the Financial Literacy and Education Commission Public meeting at the Department of the Treasury in Washington, D.C. During her presentation (embedded above) we were able to share some exciting information about the impact our financial literacy outreach initiative, For me, for You, for Later, is having on young children and their parents across the country.

We discovered that families using our financial literacy outreach materials experienced significantly less stress when discussing financial education as a family. Parents were equipped with strategies to introduce basic concepts of financial education to their children and were increasingly focused on financial awareness themselves. In addition, educators who used the kit were increasingly willing and able to introduce financial education into their curriculum.

For me, for You, for Later is just one of the many ways Sesame Workshop is using the power of our beloved characters to help young children achieve their highest potential. To take a look at our financial literacy outreach materials, click here. To learn more about our financial literacy outreach initiative, click here.

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