September 12, 2012

By Graydon Gordian

Sesame and MeeGenius Partner to Bring Children’s Books to Digital Platforms

A few years ago, Wandy Hoh was at home, playing with her three young daughters, when she noticed something.

“It was very obvious that the things they were most interested in were various gadgets and computers,” she said. But she felt that there weren’t enough children’s books available digitally. Instead of waiting for them to come along, Hoh took the initiative and in 2010 founded MeeGenius, of which she now serves as CEO.

Two years later, MeeGenius and Sesame Workshop are happy to announce that we’ve formed a partnership that will bring six Sesame Street e-book titles to web, iOS and Android platforms. Beginning today with Celebrate School: First Day, the new titles will debut every Wednesday throughout the month of September.

“Think of the app as a bookshelf, bookreader and bookstore all rolled into one,” Hoh said. “The other thing is, it’s not just an app. We’re available on multiple platforms. The web. Google TV. Simply by downloading MeeGenius onto one of your platforms, you get all of those options.”

Each title features lively audio narration and text highlighting. An exclusive set of fun questions and activities at the end of each story extends the learning beyond the book and also helps build reading comprehension skills. Each e-book can be downloaded to the user’s MeeGenius library for $3.99-$4.99.

Hoh said that working with Sesame Workshop was a significant milestone for MeeGenius, but added that the partnership is also personally exciting, given how much her three girls love Sesame Street. “All six of these books are hardback books that we own on our bookshelf. I’ve read them to my kids hundreds of times.”

In addition to Celebrate School: First Day, the other books available on MeeGenius are Count to 10, Elmo and Abby’s Wacky Weather Day, Get Ready for School: Colors, It’s Check-up Time, and Elmo and The ABCs of Cookies.

As Hoh put it, Sesame Workshop is “really looking out for where kids are going next and making sure their beloved characters are there.” She’s absolutely right, and that is exactly why we team up with innovative, education-minded organizations like MeeGenius.

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