January 24, 2012

By Graydon Gordian

Sisimpur Celebrates Anniversary of USAID with Ambassador to Bangladesh

It’s an exciting time for Sisimpur, Sesame Street’s co-production in Bangladesh. The cast and crew are looking forward to their seventh season this February, and earlier this month the Sisimpur MuppetsTM helped Dan W. Mozena, the U.S. Ambassador to Bangladesh, celebrate the 50th anniversary of the founding of USAID.

USAID has been working to improve the lives of the people of Bangladesh for all 40 years of the country’s existence, while Sesame Street and Sisimpur have been educating and engaging the children of Bangladesh since 2005. USAID and Sesame Street were fast friends. Our longstanding commitment to literacy and numeracy, cultural appreciation, nutrition and hygiene went hand in hand with the goals USAID has in Bangladesh and around the world.

That’s one of the reasons why Ambassador Mozena stopped by the show and visited with Ikri Mikri, Halum, Tuktuki and Shiku, four of Sisimpur’s beloved MuppetTM friends. Ambassador Mozena and his Sisimpur pals talked about all the wonderful work USAID does in Bangladesh, and counted to 50 in honor of the organization’s landmark anniversary.

For Sisimpur’s Bangladeshi production team, making the show (the opening of which is above) is both a joy and a challenge. The lessons Bangladeshi children learn about health, cultural awareness and literacy are critical to their development, but given the economic conditions in Bangladesh – many children don’t have access to electricity – the team has to do more than air the show on TV to ensure those lessons get learned. That’s why Sisimpur created a small fleet of rickshaws equipped with a TV and a power generator. The rickshaws can travel to areas the show doesn’t easily reach and play episodes for young children there. That’s just one of the many ways the people behind Sisimpur are using their imaginations to help make the lives of Bangladeshi children more fruitful and filled with laughter and learning.

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