January 12, 2012

By Beatrice Chow

Sesame Workshop and Qualcomm Unveil Next Step in Children’s Education

Qualcomm Vuforia and Sesame Street

Qualcomm's Vuforia In Action with Sesame Street Characters

“Much of Sesame Workshop’s success can be attributed to our collaborative, research-intensive approach to the development of programs and activities. Qualcomm’s Vuforia platform offers a new dimension to mobile experiences. We think it can bring enhanced entertainment and educational benefits to children.”
– Terry Fitzpatrick, chief content and distribution officer, Sesame Workshop.

Sesame Workshop has been a longtime advocate of embracing cutting-edge technologies to enrich children’s early learning experiences. At the International CES (Consumer Electronics Show), Qualcomm and Sesame Workshop unveiled the result of their latest collaboration, a prototype playset that brings physical toys to life.

Using a tablet and a traditional playset, children engage with their toys to make playtime both fun and educational. The prototype playset includes elements such as common household objects, as well as figurines of classic Sesame Street characters Cookie Monster, Bert and Ernie. Children interact with this playset using a tablet and an application that features Qualcomm’s newly branded Vuforia augmented reality platform. When the tablet is pointed at the playset, the pieces and the play environment come alive through the tablet’s camera, transforming the playset into an interactive experience.

“In the past, the only place toys came to life was on TV and in movies. Today, we are bringing that magic one step closer to reality,” said Jay Wright, senior director of business development at Qualcomm. “With the ability to recognize 3D objects, Qualcomm’s Vuforia platform will transform the play experience. Our collaboration with the Sesame Workshop is helping us demonstrate the power of augmented reality to enrich children’s lives.”

Qualcomm’s award-winning Vuforia platform transforms real-world objects into interactive experiences for use in gaming, interactive media and instructional applications.  Sesame Workshop seized the opportunity to combine their educational research with cutting-edge technology to address children’s developmental needs. Augmented reality is another major step in proving that technology can be a useful tool in children’s education.

For more information, read the full press release here.

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