KIDS THROUGHOUT SPAIN MAKE NEW PLAYDATES WITH SESAME STREET MUPPETS AS PLAY WITH ME SESAME AIRS ON TELEVISION AND ONLINE

Half-Hour Episodes to be Broadcast on Antena 3’s Free Terrestrial Channel, Free Digital Television Channel and Website

Praire Dawn, Bert, Ernie, and Grover (Play With Me Sesame)

Cannes, France and New York, NY October 8, 2007
Can’t get enough of Play With Me Sesame? Starting this Fall, kids throughout Spain will get a triple dose of their beloved Sesame Street friends as broadcaster, Antena 3, expands Play With Me Sesame to not only air on its free terrestrial channel, but also on its free digital channel and its website.  The interactive half-hour series produced by Sesame Workshop and Noggin, will be relaunching on Saturdays and Sundays at 7:30AM during the terrestrial channel’s Megatrix block, and will premier at 9:00AM daily on Antena 3’s new, free digital terrestrial channel Neox. In addition, caregivers can have special viewings with their kids at their convenience by logging onto Antena 3’s website, www.antena3.com, to view one streaming episode per week as many times as they like.

Play With Me Sesame features children’s favorite Sesame Street characters inviting the audience to interact and play along. In one segment, Ernie leads children in “Ernie Says” (à la “Simon Says”), while in another segment, Bert invites kids to play on the computer—creating oatmeal art, and matching and sorting socks. In addition, kids will sing and dance to classic Sesame Street tunes through a music-rich segment called “Move and Groove with Grover,” and are sure to laugh along with Prairie Dawn in her daily “misadventures.” The programs participatory approach encourages interaction and helps prepare children for school socially, emotionally and intellectually. The on-air activities not only stress fundamental concepts critical to learning such as reading, mathematics and science, but also fosters children’s creativity and individual expression.

“We are extremely excited to bring Play With Me Sesame back to Spain in such a way that allows kids more access to experiencing fun and learning,” said Jennifer Monier-Williams, Sesame Workshop’s Vice President of Worldwide Television Distribution. “By offering a variety of windows to view the Sesame content, children will have multiple opportunities to benefit from interactive play and laughter.”  

“Antena 3 is pleased to be bringing back Play With Me Sesame in a bigger and broader way,” says Nicholas Gruber Fernandez, Director Comercial, Antena 3 Multimedia. “Play With Me Sesame will no longer be just a weekend treat for children. We are thrilled to make these furry and fun Muppets available to kids 7 days a week during our broadcast as well as by providing access to the show on the Antena 3 website."

Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street.  As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children’s health, military deployment and emergency preparedness.  As a nonprofit, product proceeds and philanthropic support endow Sesame Workshop’s educational research and creative content for children around the world.  Learn more at www.sesameworkshop.org.