First Sesame Street App Debuts in Conjunction with Milestone 40th Year 

Select Season 40 Episodes Also Available in the iTunes Store This Week 

New York, NY, November 18, 2009

“Hello Everybodeeeeeee!” Sesame Street’s Grover has been uttering his famous greeting on television for 40 years. Now, iPhone and iPod touch users can share in his zaniness with a new app available from the App Grover's Number Special iphone appStore. Sesame Workshop, the producers behind Sesame Street, and IDEO, an award-winning design and innovation consultancy, today announced the availability of the Grover’s Number Special App. This is the first official Sesame Street app for the iPhone and iPod touch.

When Charlie the cook doesn’t come into the restaurant, and the customer wants his lunch right away, Grover, our cute and lovable waiter, needs help! Join Grover in the kitchen to catch—and count—ingredients to make delicious and nutritious meals. All users have to do is tip the iPhone or iPod touch back and forth to move the tray. Grover tells you how many ingredients to catch, and then counts the items with you.  

“Oh, it is so much fun,” said Grover. “Please play my little app—the customer is getting very hungry!”

The Grover’s Number Special App includes original Sesame Street video and encourages visual discrimination, counting, and number recognition. 

The Grover’s Number Special App is available for $2.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

To celebrate the beloved children’s show’s anniversary, iTunes will launch, for the first time, select episodes from Sesame Street’s current season. The Season 40 episodes will include celebrity guests Cameron Diaz, Jimmy Fallon, Ricky Gervais, Maggie Gyllenhall, and many more. Also available are brand-new episodes of the weekly Sesame Street Podcast, which this week features Sarah Jessica Parker. As always, a growing selection of Sesame Street music is available on iTunes.

“As Sesame Street marks this milestone year, we continue to innovate through the latest media platforms and offer our fans the best of Sesame Street whenever and wherever they are,” said Jeffrey Fleishman, assistant vice president for media distribution business development at Sesame Workshop.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

Press Contact

Beatrice Chow
(212) 875-6586
beatrice.chow@sesameworkshop.org
11/18/2009