press releases
Sesame Workshop, the gold standard in children's educational media, re-launches its website offering a deeper look at its mission-driven work and international co-productions
(New York) Today, Sesame Workshop, the nonprofit educational organization behind Sesame Street, unveils its new corporate website, www.sesameworkshop.org, that presents the tremendous impact its work has on children around the world. Focusing on function, form and furry monsters, the website is redesigned to bring its humanitarian work to the forefront of the user’s experience. New engaging areas include: specialized case studies of projects, education and research results, partner and partnership information and a catalogued library of all of Sesame Workshop’s projects. Designed by the firm Hello Design in Los Angeles, these new pages join beautifully restyled existing content showcasing Sesame Workshop’s press stories, timelines and highlights of Sesame Street, a press room and a continually updated and relevant corporate blog.
Sesameworkshop.org visitors will get a deeper look into the organization than was previously available. New sectors of the site include:
- Our Stories: Detailed case studies highlight Sesame Workshop’s outreach efforts, international co-productions and domestic educational television shows, shedding light on how these projects come to fruition. Each of these stories has related research, videos and links.
- Our Results: Every project that Sesame Workshop embarks upon is heavily tested and researched. This area of the site showcases that work. It’s a unique feature – very few nonprofits can boast the kind of third-party impact data that Sesame Workshop has, and for the first time it is chronicled in this section. Perhaps equally important, this information is available to the public to demonstrate the value of educational media interventions in early childhood.
- Partners: Partnerships across various industries allow Sesame Workshop to reach beyond television and create multi-media educational programs for children around the world. Constantly growing and being updated, this section debuts with two case studies looking at current partnerships and their impact. Additionally, a resource center is available to current partners with access to various commercial materials.
- Our Work: Here, a library of all Sesame Workshop’s projects is catalogued across various learning categories and their respective countries. This section gives users a sense of the enormous scope and scale of Sesame Workshop’s global children’s education efforts.
“Our new website was designed to give a better sense of the depth and breadth of our mission driven work,” said Sherrie Westin, Executive Vice President and Chief Marketing Officer of Sesame Workshop. “We hope the site helps to inspire our existing partners, as well as future supporters.”
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows, including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.
Contacts:
Alicia Durand
Sesame Workshop
212-875-6223
Alicia.durand@sesame.org
Philip Crimaldi
DKC for Sesame Workshop
212-981-5131
Philip_crimaldi@dkcnews.com
