Sesame Street Nominated in Emmy Category Recognizing Use of New Media to Reach Viewers
New York, NY, June 24, 2009
Sesame Street, which celebrates 40 years in November, is nominated in the Emmy Awards’ New Approaches—Daytime Entertainment category recognizing the use of new media (associated websites, webcasts, and interactivity). The National Academy of Television Arts & Sciences (NATAS) announced the nominees for the 36th Annual Daytime Entertainment Emmy Awards last month. Entries, judged online in its native format, are from over-the-air, cable, satellite and internet broadcasters. Sesame Street is also nominated in 14 other categories.
Sesame Workshop’s website www.sesamestreet.org is a major organizational initiative for the nonprofit. Completely free of charge to all users, highlights of the website are: hundreds of flash-based games and activities to help preschoolers prepare for school; nearly 3,000 classic and current Sesame Street videos; and preschooler-friendly applications including “PlaySAFE,” which prevents children from navigating away to other sites on their own. Sesamestreet.org has live action residents—Muppets greet kids upon arrival at the home page and guide them throughout their visit to the site. A first for any children’s website, the live action component helps to guide users by indicating what tabs are live and where kids can point and click whether it’s for games, videos, playlists, Muppets or “My Street,” a feature that allows parents and children to personalize their experience by saving their favorite videos and games for frequent access.
Daytime Emmy winners will be announced on August 30, 2009, when Sesame Street will be presented with a Lifetime Achievement Award for its work in educating and entertaining.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 140 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives providefamilies tools for addressing such issues as children’s health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic donations support Sesame Workshop’s educational research and creative content for children around the world. Learn more at www.sesamestreet.org.
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