In addition to recognizing the power of media, Sesame Workshop has always extended its educational content into the community through engaging outreach programs. The goal of The Electric Company outreach program is to service at-risk first – third graders through community partnerships while enriching their literacy skills, self expression and motivation. Through the use of television, internet and literacy focused programs, The Electric Company outreach experience is created for children and the community to challenge and engage themselves with a variety of activities supporting this 360 degree approach. The outreach kit will be available for teachers to use as supplementary classroom materials and for out-of-school time and community programs. Efforts will be supported in communities through local partnerships with several national organizations including: The Boys and Girls Clubs of America, Urban Libraries Council, National Council of La Raza, National Urban League and others.
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