Become a Corporate Partner

Discover how your company can join Sesame Workshop to help all children reach their highest potential.

It’s been nearly 40 years since Sesame Street became a fixture in children’s lives and hearts. Today, Sesame Workshop reaches millions of children every day in more than 140 territories worldwide, instilling a love of learning and hope for the future wherever it goes. Our impact on children around the world is made possible through the generous support of our corporate and foundation partners.

There are many ways your organization can support our work.

Corporate Sponsorship

Sponsoring Sesame Street gives your company a direct connection with nearly seven million parents and children each week. ¹ As a Sesame Street sponsor, your company is linked with a golden brand and education leader that has millions of fans around the world.

Sesame Street continues to be the top-rated show across multiple categories. It is:

• A top PBS show among moms with children under the age of three. ²
• Safe and trusted: 7 out of 10 moms consider Sesame Street safer than most shows.  ³
• Top of mind: First show moms consider for their child to watch. 
• Top television program/cartoon among moms with young children. 

Research shows that sponsors associated with Sesame Street receive a 19 percent average lift in brand image through their powerful association with this trusted brand and educational leader. 6

Sponsorship benefits include assets across multiple media environments customized to fit your business needs. These include on-air, online and other digital media, and outreach.

Available Sesame Workshop properties include:

Sesame Street                 Oral Health                             Emergency Preparedness     Planetarium            

Dragon Tales                   Sesame Street Podcasts    Healthy Habits for Life

The Electric Company    Sesametstreet.org                Lead Away

Learn more about Sesame Workshop’s Sponsors:

• Beaches
• New Balance 

Strategic Partnership

Strategic partnerships are multi-year, multi-million dollar partnerships which create new programs that support Sesame Workshop’s long-term strategic plan. Strategic partners turn to Sesame Workshop to pursue their community and corporate social responsibility priorities, and each partner’s relationship with the Workshop leverages its unique strengths. Sesame Workshop can provide partners with media vehicles, educational expertise, and recognized and trusted characters. The distinctive assets of collaborating organizations include existing volunteer or community programs as well as the company’s own distribution outlets -- from retail to direct mail to online.

Learn more about these Sesame Workshop strategic partners:

• PNC
• Merrill Lynch

To learn more about sponsorship and strategic partnership opportunities, please contact us.

Project Funders

Project funders partner with Sesame Workshop to bring its mission-driven projects to children in the United States and around the world. These efforts reach vulnerable child populations or address a critical national or international need. Current projects focus on education, health and wellness, gender equity, emotional wellbeing, and mutual respect and understanding.

Learn more about these Sesame Workshop project funders:

E-mail us for more information about becoming a Sesame Workshop project funder.

Licensing

Sesame Workshop’s licensing opportunities are in a class apart. As a nonprofit, the money we make from our licensing partnerships goes right back into our mission-driven educational activities. So every time a consumer buys a Sesame Street product, they’re not only improving their own child’s life, they’re helping children around the world reach their highest potential.

Learn more about Sesame Licensees

E-mail us for more information about becoming a Sesame Workshop licensee.

Donation

Organizations can make an outright donation at any level to support Sesame Workshop’s efforts in the United States and around the world. Make a donation now.

Sesame Workshop Annual Dinner

Every spring in New York City, Sesame Workshop joins with friends and partners to celebrate its work in creating educational opportunities for children in the United States and around the world. The lively evening showcases the Workshop's current programs and features special Muppet appearances and live entertainment. The generous contributions from individuals and organizations who attend this event benefit Sesame Workshop's domestic and international initiatives.

Past honorees have included Mrs. Laura Bush, United Nations Secretary General Kofi Annan and his wife, Nane Annan, Archbishop Desmond Tutu, Her Majesty Queen Rania Al-Abdullah of Jordan, and UNICEF executive director Ann M. Veneman.
 
For more information about the Sesame Workshop Annual Dinner, visit our events page or e-mail us.

1 PBS Pocket Piece October 2007-February 2008 Week 2. P2+ Cume (000).
2 PBS Pocket Piece October 2007-February 2008. LOH 18-49 w/ch < 3 Live+7 AA%.
3 Sesame Workshop Brand Tracking Study.  Based on the opinions of moms with a child aged 0-3.
4 Sesame Workshop Brand Tracking Study.  Based on the opinions of moms with a child aged 0-3.
5 Marketing Evaluations Spring Cartoon Q Survey.  Based on opinions of moms w/child aged 2-5. Regularly scheduled television programs/ cartoons only.  Participating programs only.
6 PBS Image Tracker 2006 & PBS Image Tracker Re-contact Study 2006.