As Executive Vice President for Strategy, Research, and Ventures, Tanya Haider leads strategic planning for Sesame Workshop, as well as content and market research. She also oversees the organization’s partnerships with venture companies, focused on social impact.
Haider previously served as Head of Global Licensing and Video Content Partnerships at ZeptoLab. She built the company’s global licensing and merchandising business for their mobile game Cut the Rope. Prior to joining ZeptoLab, Haider headed up international licensing at MTV Networks International, managing the global expansion of brands such as SpongeBob SquarePants and Dora the Explorer. She also held senior positions in strategy and business development in the Viacom Kids and Family Group. Haider also served as an associate at Mercer Management Consulting.
Haider holds a MBA from Harvard University’s Graduate School of Business and an A.B. in International Relations from Mount Holyoke College.