As executive vice president and chief marketing officer of Sesame Workshop, Sherrie Rollins Westin is responsible for the overall strategic positioning of the Workshop and Sesame Street around the world –
as well as for the Workshop’s efforts to drive revenue growth through sponsorship, philanthropic development and product licensing to support its mission-driven work. Ms. Westin oversees the Workshop’s Marketing, Communications, Strategic Partnerships & Philanthropic Development, and Global Consumer Products divisions.
Ms. Westin came to the Workshop from ABC, where she served as executive vice president of Network Communications from 1994 to 1998. In this capacity, she oversaw all communications activities for the ABC Television Network, including ABC News, Entertainment, Sports, Daytime, and Children’s Programming divisions, and related businesses, such as Affiliate Relations, Network Sales, Marketing, and Research.
Ms. Westin’s career includes public policy and communications positions in the public and private sectors. In 1992, she served in the first Bush White House, as Assistant to the President for Public Liaison and Intergovernmental Affairs. In 1989, she was unanimously confirmed by the U.S. Senate as the first assistant secretary for Public Affairs at the U.S. Department of Housing and Urban Development. She also served as senior vice president for U.S. News and World Report and The Atlantic Monthly and as executive producer of the U.S. News Debate Series on CNBC. She has also held a variety of senior positions with ABC News and The Oliver Carr Company in Washington, D.C.
Ms. Westin currently serves on the board of directors of the United States Fund for UNICEF, the board of directors of the U.S. Global Leadership Coalition, the board of directors of Communities in Schools, and is a member of the Council on Foreign Relations. She received the 2009 Matrix Award from New York Women in Communications for marketing and communications. She holds a B.A. in communications from the University of Virginia and lives in Bronxville, New York with her husband, David, and children, Lily and David.